Since 1962 the Herman Agency has acted as industry pioneer, client advocate, and mentors to professional insurance advisors serving the affluent market. Our intimate knowledge of financial instruments and how they best integrate with planning is buttressed by values that have distinguished our firm and built an enduring national reputation. Integrity, honesty, dedication, and execution aren’t merely ideas for us; they inform strategic decisions, daily actions, and every aspect of our company.

“ Integrity is the foundation upon which the Herman Agency was built. Our commitment to doing the right thing is manifest in our relationships with our employees, carriers, and advisors. We never have and never will put our reputation at risk. ”

Burt Herman

| CLU, LUTCF |Founder and Chairman DOWNLOAD FULL BIO >


Larry Herman

| JD, CPA, CLU®, ChFC® | President and Chief Experience Officer

Today, Larry Herman, son of founder Burt Herman, leads the Herman Agency. An industry-recognized expert on estate, business, and insurance planning strategies for the affluent market, Larry leverages over 30 years of professional experience, including as a tax attorney with one of the largest law firms in the world. A highly sought-after thought leader, Larry lectures on the national stage and consults the industry’s top advisors. He collaborates with many of the country’s premier financial institutions and estate and business attorneys. A graduate of Northwestern University School of Law, Larry earned his B.S. in Accountancy from the University of Illinois at Urbana-Champaign. He also is a Certified Public Accountant, Chartered Life Underwriter and Chartered Financial Consultant. He and his family reside in the Chicago area.  DOWNLOAD FULL BIO >

Doug Slinkman

| CLU®, ChFC® | Brokerage Consultant

Doug Slinkman began his career in the insurance industry in 2001 as an in-house licensed producer at the Herman Agency. Mentored over the years by founder Burt Herman and long time Vice President Jim Veenstra, Doug was trained to provide the thoughtful analysis and in-depth detail which the Herman Agency is renowned for. As his career progressed Doug obtained the Series 7 and 63 licenses as well as the Chartered Life Underwriter and Chartered Financial Consultant designations from The American College. Doug collaborates with advisors to implement solutions to clients’ life, annuity, long term care, and disability insurance needs. He and his wife Ashley are raising their three children in the Western suburbs of Chicago.